Why Link Exchanges Are Devalued

As many website owners, webmasters and SEOs know link building is one of the pillars to success in organic search engine optimization. And the methods and ways they go about obtaining links can be as varied as colors in the rainbow. But over the evolution of search engines and SEO some methods of obtaining links have been depreciated or devalued due to their negative effects from spam and quality control. Among those devalued link building techniques is link exchanges.

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PageRank Calculator

I just got done putting together a neat little SEO tool that calculates how much Google PageRank you’ll need to get from links to obtain a specific PageRank. I call the tool a Google PageRank Calculator. To best explain what it does lets look at an example.

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Twitter Tweets in Google Search Results

Google just announced (10/21/09) that they will include relevant real-time Twitter tweets in their search results! Goggle states that in their quest for providing real-time search results they have decided to include tweets in their results.

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